GARY WINBERG
ADDRESS // 4615 Fremont Ave N, Seattle, WA 98103
ELECTRONIC MAIL // gary@garywinberg.com
TELEPHONE // 425.246.9668
 

« May 2008 | Main | July 2008 »

June 15, 2008

Hunting Yeti Webisode 3

Yeti-3-Flyersmll.jpg

The withdrawal from skiing can be hard during the summer, especially the first month after lifts close. Luckily Nimbus Independent is here to make it just a little easier with the release of their third “Hunting Yeti” webisode.

This latest installment has a fun, end of the season feel. Watch as the Nimbus Crew packs up their gear and heads out for some volcano camping on Mount St. Helens and Mt. Hood. Nothing like campfires, hot dogs and PBR during sunset sessions. Then there’s playing on a cornice, doing natural wall rides. Also check out Chris Benchetlers neighborhood as the group converges on Mammoth Mountain, meets up with Garrett Russell and gets laps in at Snowboarder Magazines Superpark.

I have to say Eric Pollard, the Crew and I have been working hard. We just finished tons of forms, copy writing, the teaser, box art, print ads and a big PR kit. Well, I still have a little bit to do but we've accomplished a lot in the last couple weeks. The teaser and a bunch more information will be posted in another two weeks. Have to let webisode 3 breathe for a little while. On behalf of the Nimbus Crew, we hope you enjoy the latest installment.

Webisode 3:

Hunting Yeti Episode Three from Gary Winberg on Vimeo.

To view the webisode in all it's glory, go to our producer page at www.rip.tv/nimbusindependent and you can download it as an iPod or HD computer version. It has more footage and a full credit run.

Moby

CupMarket.jpg

I always park a block down from the Pike Place Market whenever I go to the Showbox. I just enjoy walking through and watching all the people. Even when it's closed, there are still tourists on the upper street walking along or getting a cup of coffee. I've taken the traditional picture of the Market sign with the clock at the main entrance, but saw this electric coffee sign and thought is was another cool backdrop.

MobySpinning.jpg

My friend Joel got some tickets to go see Moby at the Showbox, when offered a ticket, I couldn't say no. I haven't heard any recent Moby music, but I respect what he's achieved. The concert was on last Sunday evening and he didn't go on until eleven forty five. If I had known he was going on so late, I probably wouldn't have gone.

The Showbox was packed with a good crowd. It was an older crowd, more people my age. Lots of lovely ladies, including a couple that I used to work with at K2. All in all I'm glad I went. I need to see more good music and I do enjoy dancing. Still can't believe how many people go to a concert on a work night.

MobyCrowd.jpg

June 7, 2008

Spacecraft

Tucker_Icon.jpg

If you live in the northwest, chances are you've seen it. You just didn't know what it was. Look around and you'll see the iconic symbol of an old Tucker snow cat. This image was made into stickers and placed all over Seattle and other cities to bring the magical feeling of the mountains into the city. The idea behind this was that an image could contain intrinsic value and could affect humans on a sub-conscious, archetypal level. It's safe to say the stickers were a hit.

As different people joined the movement, the stickers organically spread out around the world. It's amazing the different places you may spy one of the many Spacecraft stickers. I was at a friends wedding last summer, deep outside of Winthrop at a horse ranch. Beautiful setting, miles from anything and there it was on the back side of a stop sign, bam, a Spacecraft sticker.

SpacecraftStickers.jpg

But what is Spacecraft really? It's a vision of creativity, purpose, and the blending of different themes by an artist whose communication medium just happens to be stickers, posters, hand knit beanies, t-shirts, sweat shirts, jackets, belts, wallets, bags, and other collectables. Which to me is interesting coming from an industry that's similar but sort of in reverse. Where other companies are manufacturers first, who then hire artists to create designs for their products. I would compare it a little to street graffiti artists. It isn't about money, it's about sharing art and a creative vision with people. It's an answer to the question of how to display ones work and reach as many people as possible. I really like the Spacecraft look and feel. It combines natural and man-made elements from where water touches the shore, into the city and onward into the snow covered mountains. It's a totally unique blend that's hard to categorize, so I'll stop trying.

Beanies_ProductShot.jpg
BunnyCollectable.jpg
SC_Wallet.jpg

So who's vision is it? The artist who took that iconic picture of the snow cat, Stefan Hofmann. From what I know, Stefan took what was an idea or art project and it sort of organically turned into a functional, profitable business while maintaining creative integrity. He draws influence from life, with sports like skateboarding, climbing, surfing and snowboarding to experiences traveling throughout Asia and exposing himself to other cultures. Then somewhere along the journey Stefan meet Sarah O'Brien Parker and together they put together a capable crew, sharing their creative vision for the last six years. Spacecraft has two space stations, one in Seattle and another in Bali.

SpacecraftBaliOffice.jpg
Check out the Bali office, now that's a great work environment.

It's an amazing story, one which I can barely scratch the surface of in a blog. I guess I just like companies with a true and meaningful purpose. I'm drawn to brands that are a mixture of art, fashion, imagery, sport, community, and culture. "The Story" is explained as the following: "Spacecraft is cultural mythologies. Spacecraft is visual propaganda. Spacecraft is dreams and reflections. Spacecraft is Godzilla reruns, spicy noodles, jet-lag, peeling waves and 18 inches of fresh snow. Spacecraft is a story in progress. Spacecraft combines recurring characters, themes, images and ideas to create an ever-changing, ancient narrative that hasn't been written yet."

BunnyBikeBeach.jpg

Yeah I know that sounds pretty deep, but pretty cool too. It has passion and purpose. It's a strong brand, surrounded by and made up of good people with an outstanding product. That's why I'm so excited to have the opportunity to work for Spacecraft. The G Brand has partnered with Spacecraft, which now becomes my second client. I'm so happy to be focusing my efforts on Spacecraft and Nimbus Independent, it's a career dream come true.

Check out the following Spacecraft video. Click HERE to check out their website.

June 4, 2008

OBAMA CLINCHES

obama_change.jpg

History has been made. A black man has clinched the democratic nomination for the President of the United States of America. I will admit, I lacked some hope in the beginning, that Barack could beat Hillary Clinton. I just didn't think it would be possible. But what appeared impossible, became possible. The Obama team still has a long and hard road ahead of them, but I believe he win the Presidency.

I think it's not just the fact a black man won the nomination, but how he did it. He appealed to Americans of all races, not just African Americans. Granted he could position himself this way because he comes from a multi-ethnic background. If Barack hadn't had a white mother, it would have been more difficult. But he didn't run as a black man, he ran as an American with a diverse background.

Obama's campaign has inspired me to get involved in the democratic process. Look out friends, I'll be talking a lot of politics and looking to debate our countries issues over a few beers or at a barbeque. I really hope he wins.

There is an opportunity for Americans to openly discuss the state of our nation. We could have some of the most important and healthy discussions that we seem to have avoided the past decade. We have two very different candidates running for the top office. We need to stay focused on important issues and not get side tracked by spinsters and the media focusing on 'reality show' type drama. I don't want to hear about McCain having lobbyist on his team, what preachers endorse him, or the trials of Obama's church and pastor. As citizens, we need to try to keep ourselves and the media focused on what's important.

Okay, so what's important. We need to talk about the war in Iraq and America's standing in the Middle East and world, we need to talk about health care, the economy, our education system, fixing our infrastructure, the environment, mass transit, balancing the budget, homelessness, poverty, border security, our military and veterans and equality for those living within our borders.

How I would love to see Obama, if not somebody just list and state our countries problems. Although Obama is inspirational in his speeches, we need to define our failings and problems. How can we begin to address what needs to be fixed until we define the problems. To agree as Americans what the biggest problems are. That will unite us, to fix what's wrong and establish common goals. We have had eight years of mistakes, compounded by propaganda and misinformation that will be very hard to fix. It won't happen quickly. It has to be fixed from the top down and the bottom up. We need the president, politicians and people to create a movement. We need to have somebody like Obama build the bridge, inspire a nation and bring about positive change.

Funny, as I write this I could go on for a long time. But I keep hearing the voices of friends who recommend I stay away from politics on my blog. Why? Let's not fight over the issues, lets discuss them openly and challenge each other on our beliefs. Educate yourselves, pick up and read both candidates books. Just become active in the process.

Obama_Montana.jpg



© 2010 garywinberg.com

All Rights Reserved