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Spacecraft

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If you live in the northwest, chances are you've seen it. You just didn't know what it was. Look around and you'll see the iconic symbol of an old Tucker snow cat. This image was made into stickers and placed all over Seattle and other cities to bring the magical feeling of the mountains into the city. The idea behind this was that an image could contain intrinsic value and could affect humans on a sub-conscious, archetypal level. It's safe to say the stickers were a hit.

As different people joined the movement, the stickers organically spread out around the world. It's amazing the different places you may spy one of the many Spacecraft stickers. I was at a friends wedding last summer, deep outside of Winthrop at a horse ranch. Beautiful setting, miles from anything and there it was on the back side of a stop sign, bam, a Spacecraft sticker.

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But what is Spacecraft really? It's a vision of creativity, purpose, and the blending of different themes by an artist whose communication medium just happens to be stickers, posters, hand knit beanies, t-shirts, sweat shirts, jackets, belts, wallets, bags, and other collectables. Which to me is interesting coming from an industry that's similar but sort of in reverse. Where other companies are manufacturers first, who then hire artists to create designs for their products. I would compare it a little to street graffiti artists. It isn't about money, it's about sharing art and a creative vision with people. It's an answer to the question of how to display ones work and reach as many people as possible. I really like the Spacecraft look and feel. It combines natural and man-made elements from where water touches the shore, into the city and onward into the snow covered mountains. It's a totally unique blend that's hard to categorize, so I'll stop trying.

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So who's vision is it? The artist who took that iconic picture of the snow cat, Stefan Hofmann. From what I know, Stefan took what was an idea or art project and it sort of organically turned into a functional, profitable business while maintaining creative integrity. He draws influence from life, with sports like skateboarding, climbing, surfing and snowboarding to experiences traveling throughout Asia and exposing himself to other cultures. Then somewhere along the journey Stefan meet Sarah O'Brien Parker and together they put together a capable crew, sharing their creative vision for the last six years. Spacecraft has two space stations, one in Seattle and another in Bali.

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Check out the Bali office, now that's a great work environment.

It's an amazing story, one which I can barely scratch the surface of in a blog. I guess I just like companies with a true and meaningful purpose. I'm drawn to brands that are a mixture of art, fashion, imagery, sport, community, and culture. "The Story" is explained as the following: "Spacecraft is cultural mythologies. Spacecraft is visual propaganda. Spacecraft is dreams and reflections. Spacecraft is Godzilla reruns, spicy noodles, jet-lag, peeling waves and 18 inches of fresh snow. Spacecraft is a story in progress. Spacecraft combines recurring characters, themes, images and ideas to create an ever-changing, ancient narrative that hasn't been written yet."

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Yeah I know that sounds pretty deep, but pretty cool too. It has passion and purpose. It's a strong brand, surrounded by and made up of good people with an outstanding product. That's why I'm so excited to have the opportunity to work for Spacecraft. The G Brand has partnered with Spacecraft, which now becomes my second client. I'm so happy to be focusing my efforts on Spacecraft and Nimbus Independent, it's a career dream come true.

Check out the following Spacecraft video. Click HERE to check out their website.

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