Nimbus Independent and Poor Boyz Productions (PBP) share a North American film tour. As business manager for both companies, I felt we needed to create a new brand for the tour, called the Triple Threat. The event features a photo/art exhibit, the film showings and an after party. There were print ads, posters, movie tickets, VIP badges, tour bills and banner ad creatives.

Ross Reid of PBP and I created the new tour logo, incorporating the brand colors of Nimbus and PBP. For all the communication tools, Ross did the layout and I wrote the copy. I organized and did the strategy for the tour while Cody Carter of PBP did the execution.

Fall 2009