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| RESUME // |
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| PROFILE: |
Six years of increased responsibility and advancement in the fast-paced Action Sports Industry. Highly accomplished and innovative marketing professional with polished communication, presentation, negotiation, and problem solving skills. Extensive experience in branding, strategic business planning, advertising, team management, creation and execution of communication tools, photo and video asset management, public relations, and event planning. |
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CORE COMPETENCIES //
CHARACTERISTICS: |
> Strategic Business Planning
> Team Management & Leadership
> Contract Negotiations
> Project Management
> Networking Skills |
> Positive Attitude
> Dependable & Hard Working
> Passion, Integrity & Drive
> Problem Solving Skills
> Creative |
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| FAVORITE QUOTE: |
"Happy are those who dream dreams and are willing to pay the price to make them come true." –Leon J. Suenens |
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PROFESSIONAL
EXPERIENCE: |
INTERNATIONAL SPORTS MARKETING MANAGER
– WINTERSPORTS
Helly Hansen Inc // Bellevue, Washington |
11/25/2002-5/31/2006 |
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Created and executed a 3-year integrated marketing plan. The strategy revolved around leveraging team riders through photo shoots, film sponsorships, media buys, communication tools, product
development, and driving editorial and film content through business relationships. Positioning the
athletes as individuals representing an identity, not just pro athletes wearing a product.
Worked with multiple agencies on branding, brand collateral, brand videos, creation of briefs, print ads, posters, POS, consumer catalogs, buyer's guides, promo items, web layout and content, copy writing, press releases, film productions, and company presentations.
Produced and directed the Helly Hansen promotional films, {LIFTED} and HAPPY HAPPY, which
became the most distributed Wintersport films of 2003 and 2004. These films became an industry first by being tipped into ads for free within ski and snowboard publications. Responsible for licensing
music, generating and sourcing footage, packaging, creative, production, and distribution.
{LIFTED} and HAPPY HAPPY became the "best marketing practice" and highest leveraged marketing tool for Helly Hansen.
Established arguably the best International Ski Team in the industry and greatly improved the status of the International Snowboard Team. Managed approximately 20 athletes, negotiated contracts, worked with regional markets for public appearances, involvement in films, competitions, photo shoots, and product development.
Negotiated and formulated the International Media Buy, including print ads, poster inserts, DVD inserts, web banners, DVD bumpers, subscription giveaways, sweepstakes, editorial stories, public relations, and product features. Achieved consistent brand communication on a global level.
Managed aspects of the Wintersport photo shoots, wrote creative briefs, provided art direction, edited images, managed global image bank, and selected images for communication tools. Responsible for selection and contract negotiations of photographers, and coordinated location, resort relations, and travel arrangements. Drove editorial and film content by inviting magazine editors and cinematographers on photo shoots, achieving a high ROI.
Managed sponsorships of the number one ski film, Matchstick Productions, and one of the top three snowboard film companies, Absinthe Films. Worked with film companies to create rider segments,
intros, editorial stories, posters, film tours, promo products, and negotiated terms of contracts.
Received all Helly Hansen video content each season and managed video assets. |
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WINTERSPORTS MARKETING COORDINATOR
Helly Hansen Inc // Bellevue, Washington |
6/10/2000-11/25/2002 |
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Assisted in development of the Wintersports Marketing Plan. Conducted market research, SWOT analysis,
competitive analysis, leveraged international symbols, and established relationships with segment
opinion leading merchants.
Created and managed the companies first US Ski Team and grew the Snowboard Team. Leveraged the team in films, magazines, regional POS, at trade shows, and through a national ski/snowboard halfpipe jam.
Negotiated the Wintersports Media Buy, drove editorial, conducted sweepstakes, and co-promotions. Wrote copy for press releases on product, team, films, and events. Managed the sponsorship of ski and snowboard summer camps, resort uniform programs, and terrain park sponsorships.
Established the Matchstick Productions US Film Tour using co-op marketing dollars. The tour began with approximately 20 shows and is now over 75 per year. Negotiated the Warren Miller Entertainment contracts, managed athlete segments within the film, and supported the tour.
Sponsored the Kahlua Halfpipe Jam for two seasons at 10+ resort locations. Assisted with registration, pre-event party, day of jam session, and post awards ceremony. Made sure national team riders were at each event, produced co-branded promo items, emceed events, and tied in local retail through
registration, local sales reps, and advertising.
Responsible for trade show logistics, set up and tear down of booth, sales meetings, fashion shows, corporate showroom, and POS distribution. Was part of a team that created a new tradeshow booth, working with a local agency on design, materials, and layout. |
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INTERNATIONAL/U.S. MARKETING ASSISTANT
Helly Hansen Inc // Bellevue, Washington |
8/26/1999-6/10/2000 |
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International responsibilities included coordination of product for global team athletes, publications, photographers, photo shoots, and film sponsorships; managing International sample buy and
distribution, coordination of athlete travel, PR to key publications, international trade show support,
assisted in photo shoot planning and image bank management.
US responsibilities included assistance in developing Wintersports Marketing Plan, building relations with key opinion leading retailers, distribution of POS, PR, putting on events, trade show logistics, and management of national sales meetings. |
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| INTERNSHIPS: |
> Helly Hansen – Marketing
> Onyx Software Corporation – Marketing |
Summer of 1999
Summers of 1996 and 1997 |
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| EDUCATION: |
| > Marketing Major – Montana State University, Bozeman, MT |
1992-99 |
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MEMBERSHIPS //
ASSOCIATIONS: |
| > Advertising Club – Managing Executive for Toyota Echo Campaign,
Montana State University |
1998-99 |
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| > Marketing Club – Montana State University |
1997-99 |
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> Lambda Chi Alpha Fraternity
o Vice President
o Social Chair – 2 terms |
1992-99
1995-96
1993-95 |
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| > Member of the "Silent 6" (no longer silent) |
1995-98 |
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